The iPhone 14 Pro, Apple’s new slot machine?

After Ming Chi Kuo a few days ago, it’s the turn of DigiTimes to look at iPhone 14 sales, even if not all models are on sale yet (there is still the iPhone 14 Plus, the large non-Pro iPhone). In the meantime, Apple’s market share for high-end (i.e. above $500) smartphones has reached 55% market share in low season and 60% in high season. The increase in sales of the iPhone 14 Pro – especially for the holiday season – could contribute to increasing the average selling price of iPhones in the fourth quarter (the famous ASP). As a reminder, the Apple Store is displaying increasingly long delays for the iPhone 14 Pro, going until November for certain models. On the other hand, the iPhone 14 are delivered in less than 48 hours!

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