After scoring points by launching Peppe Chicken last year with youtuber Charles Gilles-Compagnon of FastGoodCuisine, Anton Soulier is doing it again, this time with renowned cook, Jamie Oliver. A 6th brand in its portfolio which will be tested and delivered from October 13, from an ephemeral Parisian pop-up also open to the public in click & collect, at 14 rue Descombes. The new brand, which relies on pasta and a healthy diet advocated by this gourmet chef, will then be available throughout France.
With sales multiplied by 3 since last year, confides to snacking.fr, Anton Soulier, founder and CEO of Taster, his startup continues to grow well with independent restaurateurs and more and more multi-franchisees, to whom he offers its expertise and its brands to operate delivery via the platforms. Until then, these professionals could add to their activity, Mission Saigon, Out Fry, A. Burger, Peppe Chicken and since JuneSaucy Buns. Vietnamese cuisines, vegan burger, Nashville fried chicken and smasted burger respectively. Now they will also have at their disposal Pasta Dreams, a creative menu imagined by chef Jamie Oliver, inspired by the best pasta recipes of Italian gastronomy, adapted to delivery. Among the references offered: maniche mezzes, traditional spaghetti alla chitarra but also casarecce gnocchi, a Sicilian specialty or even ravioli. And, because with this chef, we talk about eating well, quality and sourcing, all supplier partners must respect strict specifications in terms of sustainability and animal well-being.
With Pasta Dreams, we are redefining the image and the experience offered via delivery”, Anton Soulier.
A kitchen open to the street
If, from now on, Taster offers its know-how as a franchise, as an often additional activity but focused on delivery, this first test antenna will be managed directly, from a pop-up open at 14, rue Descombes, in the 17e district of Paris. This place, which has nothing “dark”, will be open to the public, who can order and collect in click & collect, or even order on site via interactive terminals and collect their order via a QR-code. Quickly, Pasta Dreams should spread in particular to Lyon, Toulouse, Bordeaux, Lille, Nantes, Marseille, Strasbourg and Montpellier and announces that it has the ambition to become the first brand of pasta, designed for delivery. Creative and innovative dishes of the moment should be added to the offer. Indeed, Jamie Oliver and Taster have, to do this, “Dreamers”, a platform for young chefs who will be able to demonstrate their talent. And for each sale made on this dish of the moment, 1 euro will be donated to the association The Table of Chefs. A competition should be launched in early 2023 to find out who this first guest chef will be.