This is the question on all the lips of Apple aficionados with a plump wallet (for others, it is not forbidden to dream): when will the traditional special event back to school? According to Bloomberg, the date would be set for Wednesday September 7, i.e. in three short weeks, exactly! The presentation would take place … Read more
Expect a fireworks display of new Apple products starting in the fall. Like every year you will tell me. Not quite: we could witness a final bouquet made up of new versions of Apple Watch and new generations of many products, including Apple TV – that is to say the exceptional nature of this end … Read more
Advertising is a small business that works quite well for Apple. Certainly, during the last quarterly results, Tim Cook admitted that this activity had suffered some setbacks due to the pandemic. Despite everything, this still represents 4 billion dollars in turnover per year. Future advertisements in the App Store. Figures given by Omdia last May … Read more
The temperature sensor could well be the big novelty of the Series 8, and maybe even the only one. Because for the rest, the 2022 range of the connected watch should keep the same design and almost the same chip as the Series 7. To find change, you will probably have to turn to the … Read more
It never ceases to be desired but it will end up arriving one day: according to a recent report by Ming-Chi Kuo, Apple’s famous mixed reality headset should be unveiled to the public from January 2023 (which is in line with what the Taiwanese analyst was already saying in June). Assuming an announcement in the … Read more
Apple has not abandoned the idea of imposing its technologies and devices in the connected home. The manufacturer has developed one of the major home automation platforms on the market with HomeKit of course, and it is part of the group responsible for working on the common Matter standard. But it’s true that in terms … Read more
Last year, the Apple Watch Series 7 benefited from a larger screen, justifying new sizes for the cases (41 and 45 mm) and therefore, a new design even if we remained of course on familiar ground. The Series 8 expected in September should not change anything, according to Mark Gurman. In his weekly newsletter, the … Read more
No one will be surprised to learn that Apple multiplies the prototypes in the secrecy of its labs. Prototypes that rarely lead to commercial products, but it is still interesting to take a look behind the veil of mystery to see what the manufacturer is working on. A source of MacRumors, announced as reliable by … Read more
Luigi Taraborrelli From afar, Project Titan looks like a headless chicken in front of a knife. And maybe up close too, Apple doesn’t really know where it wants to take its automotive initiative, as several rumors have recently confirmed. But that does not prevent Apple from continuing to draw talent from manufacturers, including the most … Read more
A Mac Pro M1 was on the launch pad” months ago of this, ready for commercialization, but Apple preferred to postpone this release to have a much more powerful processor, says Mark Gurman in a discussion on Max Tech’s YouTube. The last WWDC also proved to be a missed date for this big machine. As … Read more