Bloomberg: the special event for the iPhone 14 and the Apple Watch Series 8 on September 7

This is the question on all the lips of Apple aficionados with a plump wallet (for others, it is not forbidden to dream): when will the traditional special event back to school? According to Bloomberg, the date would be set for Wednesday September 7, i.e. in three short weeks, exactly! The presentation would take place … Read more

iPhone 14, Apple Watch Pro, iPad and Mac M2… A deluge of new products that would be worth two keynotes

Expect a fireworks display of new Apple products starting in the fall. Like every year you will tell me. Not quite: we could witness a final bouquet made up of new versions of Apple Watch and new generations of many products, including Apple TV – that is to say the exceptional nature of this end … Read more

Advertising soon in the Maps, Podcasts, Books and Apple TV+ apps?

Advertising is a small business that works quite well for Apple. Certainly, during the last quarterly results, Tim Cook admitted that this activity had suffered some setbacks due to the pandemic. Despite everything, this still represents 4 billion dollars in turnover per year. Future advertisements in the App Store. Figures given by Omdia last May … Read more

Apple’s mixed reality headset would be a niche product in its first year

It never ceases to be desired but it will end up arriving one day: according to a recent report by Ming-Chi Kuo, Apple’s famous mixed reality headset should be unveiled to the public from January 2023 (which is in line with what the Taiwanese analyst was already saying in June). Assuming an announcement in the … Read more

HomePod, home devices: Apple would have several new products in its boxes

Apple has not abandoned the idea of ​​imposing its technologies and devices in the connected home. The manufacturer has developed one of the major home automation platforms on the market with HomeKit of course, and it is part of the group responsible for working on the common Matter standard. But it’s true that in terms … Read more

Apple reportedly built a 27″ iMac prototype with an XDR display, M1 Max chip, and black finish

No one will be surprised to learn that Apple multiplies the prototypes in the secrecy of its labs. Prototypes that rarely lead to commercial products, but it is still interesting to take a look behind the veil of mystery to see what the manufacturer is working on. A source of MacRumors, announced as reliable by … Read more

Project Titan: Apple hires Lamborghini veteran

Luigi Taraborrelli From afar, Project Titan looks like a headless chicken in front of a knife. And maybe up close too, Apple doesn’t really know where it wants to take its automotive initiative, as several rumors have recently confirmed. But that does not prevent Apple from continuing to draw talent from manufacturers, including the most … Read more