Soaring prices: is Apple rinsing on the back of Europe?

During the keynote, Apple was good at pointing out that the prices of the iPhone 14 had not increased compared to the previous generation. It’s true… in the United States. Because in Europe, we felt the rise pass!

Roughly speaking, on the old continent new smartphones cost 15% more than their predecessors. And in France, none of them are below €1,000 (the iPhone 14 is €999 in Germany)…

Big prices like that (in Europe).

Admittedly, the dollar has strengthened against the euro since the start of the year, rising from $1.13 to €1 in January at parity. This makes it easier to compare prices excluding taxes from one continent to another – and that’s when we realize that we are far from parity!

Price $ excl. VAT Price € excl. VAT
iPhone 14 (128 GB) $799 835 €
iPhone 14 Plus (128 GB) $899 960 €
iPhone 14 Pro (128 GB) $999 €1,093
iPhone 14 Pro Max (128 GB) $1,099 €1,218
Apple Watch Series 8 (41mm, GPS) $399 416 €
Apple Watch SE (40mm, GPS) $249 250 €
Apple Watch Ultra $799 832 €
AirPods Pro 2 $249 250 €

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