Should Apple support RCS?

The messaging experience is one of the main points of contention in the iOS/Android disputes, which are as old as the creation of their OS.

According to some studies, Apple’s support is essential to realizing the potential of the RCS market. RCS is a messaging protocol that integrates rich media content, such as high-quality images, videos, and carousels, into a smartphone’s default messaging application. The SMS messaging channel (1992) was not designed to adapt to today’s uses on our smartphones.

The total value of the mobile enterprise messaging market will grow from $48 billion in 2022 to $78 billion by 2027 according to Juniper Research. Research found that this 63% growth will be driven by enterprise adoption of RCS (Rich Communication Services), with enterprises leveraging end-to-end encryption and verified sender identities provided by RCS to reduce fraud by courier. Companies in sectors dealing with sensitive data, such as banking and healthcare, are migrating SMS traffic to more secure channels, which should boost the global number of RCS commercial messages received from 161 billion in 2022 to 639 billion here 2027.

He noted that while verifying users on RCS acts as a first step in preventing messaging fraud, malicious gamers will increasingly identify ways to circumvent this requirement. In response, the report urges firewall vendors to prioritize accurate detection of spam content via multimedia messaging, including images and external links.

Apple

There are 6.64 billion smartphone users in the world today. RCS is currently used worldwide on 1.2 billion devices, with 500 million monthly active users. Reach is currently limited to Android devices, preventing companies from reaching consumers using iPhones or other Android devices without an RCS-enabled client. Although texting has become ubiquitous in our lives, it has not kept pace with advances in mobile technologies. The RCS is a next-generation communication channel inspired by messaging like WhatsApp.

The United States will be a key growth market for RCS with all carriers including AT&T, T-Mobile and Verizon supporting rich media messaging solutions. He revealed that the total number of RCS commercial messages received in the United States will exceed 170 billion by 2027, if Apple introduces support for the messaging protocol on iOS within the next 3 years. Apple must support RCS to facilitate smooth and secure communications between mobile operating systems. The RCS protocol is likely to be rolled out over the existing iMessage interface on iOS devices, to capitalize on user familiarity and maximize adoption. It should be noted that the integration of iMessage would still be exclusively available for iPhone messages only in addition to the opening of the RCS. RCS will not replace iMessage 🙂

The architecture behind Apple’s iMessage is one of the best on the market, it is the most widely used messaging service in the United States. It enables multi-device end-to-end encryption without the compromises that WhatsApp continues to live with. It syncs a continuous backup, ensuring all trusted devices can access the same chat histories, and it works across all your devices. But iMessage remains a walled garden! How can it be a good thing that the messaging in your operating system can’t communicate securely with non-Apple devices? Especially since if Apple allowed RCS messaging between iPhone and Android, the main losers would probably be WhatsApp and Facebook Messenger, the main global platforms with 2 billion and 1.3 billion users respectively.

It’s 2021 and no one should be texting anymore. It is insecure and prone to compromise and hacks.

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