First, digital activation levers will strengthen the association between these two Toulouse entities. Among these levers, the sign becomes the official pizzeria of the TFC and to mark the occasion, a special TéFéCé pizza will see the light of day in restaurants in France. Competition games will also be offered and the sign will be highlighted on displays on the edge of the Stadium.
According to our information, this deal, like others before, will bring in Tèf 50,000 euros. “TéFéCé is proud to be able to count on the support of Tutti Pizza for this 2022/2023 season. This first sponsorship commitment with a Ligue 1 club Uber Eats will allow Tutti Pizza to continue its development with a relay via its network of franchisees. This partnership represents a great opportunity to participate in the development of a regional business and strengthen our commitment to our loyal community.” has explained Olivier Jaubert.
So far, the TFC has collected around 4 million euros in advertising sponsorship (in Ligue 1) and 2.2 million in Ligue 2 (2020/2021 season). For comparison, Paris FC was 6 million two years ago and Paris SG 290 million. In summary, these 50,000 euros may seem anecdotal given the Toulouse budget, but this new partnership shows that the new Téfécé is attractive. Especially since Tutti Pizza is a pure Toulouse product that could attract another, like Airbus?
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