Paris 2024, Haribo, Pizza Hut... The 10 marketing ideas of the week (November 14-18) - WORDROM.COM

Paris 2024, Haribo, Pizza Hut… The 10 marketing ideas of the week (November 14-18)




Paris 2024, Haribo, Pizza Hut… The 10 marketing ideas of the week (November 14-18)















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On the menu of 10 marketing ideas this week: Paris 2024 unveils its mascots, Pizza Hut launches its three-pizza box, BrewDog beer tackles the Qatar World Cup and Don’t call me Jennyfer transforms its stores… in restaurants!

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Paris 2024 unveils its mascots and opens a store in Les Halles

Marianne gives her headgear to the city of Paris for the Olympic Games! On Monday November 14, Paris 2024 unveiled the competition’s mascots to the general public: “Les Phryges”, small characters evoking the famous revolutionary cap. The Olympic Phryge and the Paralympic Phryge (fitted with a prosthetic leg) will represent their respective competitions. Embodying a strong symbol of freedom throughout the world, these mascots have a duty to accompany athletes in the sport revolution! “We wanted mascots who embody our vision and can share it with the French and the world. Rather than an animal, our mascots represent an ideal”explains Tony Estanguet, President of Patis 2024. Derivative products will be marketed and available in the first official store of Paris 2024, located in Les Halles in Paris.

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