"Our ultimate goal is to become the favorite pizzeria brand of the French" Noémie Le Roy (Pizza Cosy) - WORDROM.COM

“Our ultimate goal is to become the favorite pizzeria brand of the French” Noémie Le Roy (Pizza Cosy)

On the occasion of the last Franchise Expo Paris, Noémie Le Roy, responsible for the development of the Pizza Cozy network, took part in the game of the video interview to tell us more about the ambitions of the brand.


Homemade pizzas, with 100% fresh ingredients

The only Fast-Good pizzeria concept in France

How is it going ?

It’s going very well, thank you! We’re having a very good franchise show, we’re meeting great project leaders, so that promises great development for the years to come.

What is your concept and what are its advantages compared to the competition?

At Pizza Cozy, we replace fast-food with fast-good, that is to say, in fact, we provide a more qualitative customer experience, and we still maintain the speed of execution of the service and the attractiveness in terms of price. We are lovers of good cuisine, good products, good eating, and we want a more qualitative customer experience.

How did you experience the post-Covid resumption of activity?

The post-covid business recovery offered strong growth to Pizza Cozy. It is true that we closed for a month in March 2020, but then, as soon as we reopened, we did not encounter any activity problems at our points of sale. We have had very strong growth in terms of turnover, and we have adapted to be able to support our franchisees in this recovery and continue to implement innovations linked to market developments.

What are your development prospects and ambitions?

Today, Pizza Cozy has 51 points of sale: we have 41 franchisees, including 15 in multi-franchise, and we have ten branches that allow us to make innovations within the network, and training. Our long-term objective is to become the favorite pizzeria brand of the French, so we have reasoned and successful development objectives: we want to open around twenty Pizza Cozy a year.

What do you think are the main difficulties in setting up a business and how can you overcome them?

There are several difficulties that can be encountered during the creation of a business, especially when you are self-employed and you do not necessarily get support in these different stages. We have really integrated a 100% value chain at the Pizza Cozy headquarters. We have more than 50 people who work at the head office, on all the trades and all the key questions, who will intervene during an opening, and afterwards, on the operation of a point of sale. For example, we have an expansion officer who looks for premises for franchise candidates, and who works with them throughout the project, we have facilitators who work on the operation of the point of sale with the franchisees and who advise them, and architects, contractors, buyers, etc., who work to make Pizza Cozy the beautiful brand it is today.

Learn more about the development of Pizza Cozy.

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