La Pizza de Nico takes the Bastille and conquers Paris and then France - WORDROM.COM

La Pizza de Nico takes the Bastille and conquers Paris and then France

The Alsatian brand inaugurated this Thursday, its first address in the capital. A way for its founder, Nico Palea, to lead his little revolution and to be otherwise visible while displaying his ambitions more widely in France. While cutting off prejudice with an exceptional quality-price ratio with pizzas from €5.90.

It is at 2 boulevard Richard Lenoir that the Alsatian chain has taken up position. A royal road for the pizzeria brand, created in 2000 by Nico Palea in a small premises in Bischwiller and which has 34 addresses to date. A new step, says the founder, who is very proud to step into the spotlight a little more by taking up a position in the capital at this historic address, on 200 m² on 2 levels, adjoining McDonald’s. Not that this is a consecration when the chain has already largely proven itself in Alsace but also outside its region of origin with 4 restaurant franchises. ” But this arrival in Paris in person, will allow everyone to see a little more our differences, our hard work on the quality of the products and our exceptional value for money with the Marguerite from 5.90 € with a desire to stand out by our commitments adds Nico. It must be said that for several years, La Pizza de Nico has made a real committed shift by working more particularly on the cleaning of its recipes, by favoring products “without” (dyes, additives, preservatives), organic, appellation or origin with a particularly attentive eye to the composition of the products, the nutritional aspects, the limitation of additives. Its olive oil dough, made daily on site, is organic, the sauce is made with Italian tomatoes picked when ripe, the meats are of French origin, as are the free-range eggs.

Nico's Pizza

A revisited decoration and an accelerating development

For this arrival in Paris, the brand has had a makeover alongside a Parisian agency. A modernized decor and a lot of work on the flows make it possible to welcome, in the best conditions, customers who can order at the counter as well as on the 2 terminals located on either side of the entrance door. A way to quickly access an offer of nearly 21 pizzas timeless, ephemeral, outbreaks, selection Where animated offered between €5.90 for Marguerite or Alsacienne (with smoked bacon bits and fresh yellow onions) and €14.90 for pizza event like the Burratina (with its Fior di Latte mozzarella, Serrano ham, heart of buratta, fresh cherry tomatoes, arugula and IGP balsamic cream), going through €11.90 for most items on the menu or €13.90 for 2 Selections, Bologna and Fiesta. And of course, each pizza can be twisted with a delicacy, from €1 of shavings of Grana Padano DOP, Modena IGP balsamic cream, fried onions, arugula or Serrano ham (+ 1.50 €). In this restaurant with the new colors of La Pizza Nico, you can also find a grocery section, “ to allow our customers to access our best selected products » or even the two Morello Forni pizza ovens, coming directly from Italy and which contribute to the animation of the place.

As Nico points out, the establishment of this branch in Paris, with 60 seats, will not be the only one. And if the chain is targeting other districts of the capital, it is continuing its deployment in France with openings this year in Arras, Nice, Reims, Caen, Bayonne and Saint Nazaire. And sets a target of 40 addresses by the end of 2022 and 100 within 5 years.

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