iPhone 14s are more expensive, but the Apple subscription is still relevant

Smartphone prices are getting higher and higher. And inflation, as well as the rise of the dollar against the euro, do not help matters. As we explained in our hands-on with the new iPhone 14 and iPhone 14 Pro, in the United States, the prices have not changed. But in France, it’s different.

The price of an iPhone 14 (the base model) starts at 1,019 euros, which is 110 euros more compared to an iPhone 13 when it is released in 2021. And for an iPhone 14 Pro Max with 1 TB of storage, it will have to pay more than 2,000 euros.

However, Apple has partnered with the startup Alma to allow its customers to benefit from a split payment, which can go up to 24 monthly installments. And that’s not all. This year, the Cupertino company could also present a subscription for its products.

Apple is interested in financial services and in the United States, in addition to Apple Pay and Apple Card, it also offers a split payment service called Apple Pay Later. In addition, for a while, sources have suggested that the next step would be the launch of a subscription for iPhones, Macs or iPads.

iPhone 14 Pro 128 GB at the best price Base price: €1,329

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Apple subscription is still relevant

If this Apple subscription was not mentioned during the September 7 keynote, the subject remains relevant. As reported by the Apple Insider site, in its latest newsletter, Bloomberg journalist Mark Gurman suggests that the new service is still in the works. And if a launch does not take place before the end of the year, it could take place in early 2023.

In essence, instead of buying an iPhone, the user would pay a monthly subscription to have Apple products. At this time, since this is unofficial information, caution is still advised. However, it should be noted that other brands, Nokia (or rather HMD) and Fairphone, have already preceded the Cupertino company by launching their subscriptions.

And if Apple takes inspiration from these competitors, it could find a new way to build customer loyalty, despite the fact that its products are increasingly expensive, while promoting a more eco-responsible way of using electronic devices.

Indeed, HMD/Nokia and Fairphone present their subscriptions as an additional way to optimize natural resources and reduce electronic waste. A device, after being returned by its user, can be reconditioned and given to another subscriber. And when it is no longer usable, the product is recycled.

“Most people have a drawer full of old phones at home. It’s something we hope to change by giving people and businesses a way to get the most out of Nokia devices while leaving the smallest possible footprint on the planet.”recently declared Florian Seiche, CEO of HMD Global, on the occasion of the formalization of the Nokia subscription. “To do this, and to be truly circular, we take full responsibility for the entire lifecycle of our phones – not just ensuring they last longer in the hands of our fans, which has always been at the heart of our product design process, but also through manufacturing, reuse and recycling. »

Apple: ever-increasing differences between models?

This year was marked by an important differentiation between iPhone 14 and iPhone 14 Pro. Indeed, while the iPhone 14 had too many similarities with the iPhone 13, the iPhone 14 Pro concentrated the novelties. And unfortunately, Apple should continue this strategy.

In any case, this is what is suggested by the analyst Ming Chi Kuo, in a recent series of tweets. This explains that Apple will create even more differentiation between iPhone 15 Pro and iPhone 15 standard next year.

Why ? To sell more “Pro” models and thus increase its turnover. Going further, Apple will also start creating a differentiation between iPhone 15 Pro Max and iPhone 15 Pro. This is the best practice through a precise product segmentation strategy to generate more sales/profits in a mature market”added the analyst.

Of course, if this is true, the development of a subscription for Apple products would be even more relevant.

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