The Genshin Impact and Pizza Hut event became too popular for its own good, as huge crowds of RPG game fans flooded a dining establishment in China. This overcrowding forced the police to get involved and shut down the event in person to ensure everyone’s safety. It’s an unfortunate outcome, but no surprise considering how popular Genshin Impact is.
Redditor Fabuloso81 uploaded images of a Pizza Hut in China that show the outside of the store before and after everything was closed. In the first image, a large crowd can be seen blocking the entrance to the store in what appears to be a mall. The second photo shows a sign on the door and a policeman standing next to it. It’s just a store, but one would assume that it happens in other establishments as well, given the history of these types of Genshin Impact events.
HoYoverse held the same type of collab event with KFC in China last year, and it led to the exact same result – the in-person portion of the event was canceled due to overwhelming numbers of fans turning up. exhibiting in stores. Eventually, the collaboration rewards became digital-only downloads, which may happen again after this Pizza Hut situation.
Digital rewards for the Pizza Hut collaboration include a special Kamera, furniture stand for the Serenitea Pot, various themed dishes, and lots of Mora. While those are certainly nice, it’s likely that fans have swarmed Pizza Huts to physically receive the extremely limited Eula and Amber-themed cups, plates, and mousepads.
Coincidentally, a new Kamera is also available in-game for those who participate in Collei’s event in Genshin Impact version 3.0. It’s available to all players who are at least Adventure Rank 20, and the “quick start” feature allows anyone to start it, regardless of their progress through the Archon questline. If you’re having trouble with the new quest, our Contemplation Answers guide should help.