Does Apple want to empty its stocks of Apple TV?

Apple has just launched a very unusual offer in the United States: for any Apple TV HD or 4K purchased by July 14, the customer will receive an Apple gift card worth $50. It’s not just App Store credit, but a valid Apple Gift Card that can be used to purchase hardware. Offers of this type are extremely rare and one can therefore wonder if Apple is not trying to accelerate the flow of its stocks.

This offer indeed comes as rumors emerge about a new model of Apple TV which would be launched by the end of the year and which would integrate the Apple A14 chip instead of the Apple A12 chip on the current 4K model. There have also been rumors of a cheaper model, and a new Siri Remote has been spotted within the tvOS 16 beta, which is expected to release this fall. The clues are starting to pile up…

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