At Domino’s, it’s pizza above all

As part of its latest advertising campaign designed for the Canadian market, Domino’s Pizza from Canada launches new advertisements. The campaign platform Pizza first expresses the commitment of Dominos to quickly deliver hot, tasty pizza anytime, with handmade dough and fresh ingredients.

The campaign, now airing nationwide in English and French, includes a TV ad, which also airs on the restaurant chain’s social and digital platforms. An outdoor poster offensive will also take place in the coming weeks. lg2 ensured the strategy and the creation of the campaign, while the latter was adapted to digital platforms by Bounteous and printing by Impact Marketing. Genuine Media led the purchase of television media and outdoor advertising, while Bounteous managed digital media.

“We are thrilled to speak directly to Canadians through this campaign, and we are building on what sets us apart. We do everything in our power to provide our customers with a better pizza experience, by offering them pizzas made to order with fresh handmade dough and fresh ingredients, and by strengthening the fact that alone Dominos book of Dominos», declares Ken HarrisonHead of Marketing at Domino’s Pizza from Canada.

“We know that Canadians are passionate about pizza and that fun should be a key ingredient to having the best times around delicious pizza,” says Rana Chatterjeecreative director of lg2 Toronto. This campaign focuses on the great pizza experiences of customers at Dominos thanks to the company’s commitment to always exceed expectations.”

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Customer : Domino’s Pizza from Canada
Creation Vice-Presidency: Chris Hirsch, Nellie Kim, Ryan Crouchman
Vice-Presidency, Strategy: keith barry
Advisory Services Vice-Presidency: chuck blumberg
Creative Direction: Jeff Cheung, Rana Chatterjee
Design-editing: Jacob Pacey
Artistic direction : Brendan McMullen, Kendra Spurgeon, Jessica Brasil
Strategy : Elizabeth Takasaki
Advice service : Erika Ymana, Teghwin Singh, Sannidhi Mehta, Krista Findlay, Shelly-Ann Scott, Jeremy Gayton
Agency output: Dale Giffen, Dana Bronsteter, Ella Kovacs, Tracy Haapamaki
Photography : Chris Robinson
Graphic designer: Carren Sauder, Lisa Ye
Direction : Peter Livolsi, Martin Dix
production house / Production : ADHOC Content
Post production: Saints Editorial
Sound studio / Engineering: Eggplant
Special effects : Fort York VFX
Colorization: Darling
Revision : Nathalie Legros Linda Matassa


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