Every year (or almost), it is the event most awaited by many Apple fans: the unveiling of the new iPhone. This year, it looks like four models will be released, but when exactly will they be announced and when will they go on sale?
Apple being faithful to its habits, it is possible to deduce a lot of information on the events to come this year from what happened previously.
September is Apple’s favorite month for launching its flagship phones, with very few exceptions. The first iPhone was unveiled in 2007, in January. The next three, the iPhone 3G, iPhone 3 Gs and iPhone 4, were presented at WWDC in June 2008, 2009 and 2010. Then the unveiling took place in the fall. October 2011 saw the arrival of the iPhone 4s.
Since then, September has been the month of announcements and releases. There was an exception to this with the covid. When the iPhone 13 launched in September, that meant the iPhone 12 Pro series was pulled from the market after 11 months, not 12, a record early cancellation.
Although covid-19 is still here, there is enough normality in the world and in the production line to say that September will be the chosen month.
The announcement and the press release are different
Usually the on-sale date is 11 days after the unveiling, but sometimes not. When iPhone 8 and iPhone X were unveiled on the same day in September 2017, iPhone X was actually released in November. Similarly, the following year, the iPhone XS and XR were announced on the same day, but the XR was released a few weeks after the XS.
Will there be a delay for some models this year?
For the moment, we still do not know the answer to this question. According to some rumors, a model could be delayed, the iPhone 14 Max. However, things may change significantly between now and release.
So, what date, exactly?
Apple favors Tuesday as the best day for special events, although Monday and Wednesday are not excluded. One of the reasons Tuesday is held back is the need for press representatives to fly in from all over the world.
Apple always chooses the first or second week of September, rather than the end of the month, which leaves the choice between two dates, Tuesday September 6 and Tuesday September 13. Monday, September 5 being Labor Day in the United States (Labor Day, and therefore a public holiday), September 6 is not possible.
Will it be a physical event?
This is the crucial question. If it’s a virtual event, either date is possible, but Apple will either want to have a full physical event or a hybrid setup like the one used for WWDC: a shiny, high-powered movie. production value, made in advance, but with a physical projection. This formula has the advantage that if things go wrong, from a covid point of view, the physical event can be canceled, but there is always something to show the world.
Apple will no doubt go to great lengths to hold a physical event, but its recording of the Hollywood blockbuster will be ready.
In other words?
If it is a virtual-only event, any day of the first two weeks is possible; many experts believe it will be a hybrid event, so Wednesday September 7 or Tuesday September 13 seem the most likely dates.
This means the phones will go on sale on Friday, September 23, 2022.
What will it be called?
Last year, there was some speculation about whether Apple would call its 2022 release iPhone 12s or iPhone 13. The fact that Apple went straight for the iPhone 13 indicates that we can expect the iPhone 14 this year. The iPhone 14 Pro and iPhone 14 Pro Max are safe bets for the high-end phone, which leaves the fourth phone.
So far, it’s mostly been called iPhone 14 Max, as it’s believed to have a 6.7-inch screen, like the iPhone 14 Pro Max. However, a recent report suggests it could be called iPhone 14 Plus instead.
According to recent reports on Apple’s release schedule, the Apple brand is poised to deliver the most diverse lineup of iPhones ever. Also, more and more reports seem to indicate that these models could be released in September, around September 13 or 14.
Separately, iDropnews recently claimed, “From what I understand, Apple has something planned internally for ‘Week 37’. The Cupertino company usually organizes all its events on Tuesdays. Week 37 is the week beginning September 12, which seems to confirm recent reports.
At the same time, Tom’s Guide has confirmed that it also believes that September 13 is the most likely date, based on the same reports and information, and recognizing that Apple is a company that is faithful to its habits. Additionally, it suggests that the iPhone 13 Pro and iPhone 13 Pro Max will be removed from sale with the announcement of the new models. So if it’s a Pro model you’re looking for, buy it before September 13: Apple retires phones on the day of the announcement, not the day the new models are released.
However, if you want an iPhone Pro, you better wait until the iPhone 14 Pro goes on sale. Apple’s routine is interesting: the Pro and Pro Max models are the most expensive iPhones, so one would expect a company to keep them in its lineup for as long as possible, but Apple chooses to delete after only one year.
What’s also likely is that the oldest iPhone on sale right now, the iPhone 11, will also slide into retirement in September. It’s Apple’s usual routine, and it has the advantage this year that all Face ID iPhones will have a uniform design language with a flat screen and straight edges instead of cushioned glass and a band of rubber. rounded antenna. This softer finish will be limited to the iPhone SE. Again, if you prefer the comfortable feel this design offers, get it before September 13th.
Assuming these details are correct, Apple will have the most diverse lineup yet. There will be both iPhone 14 Pro models, the regular iPhone 14 and for the first time a large-screen iPhone 14.
However, there will also be the iPhone 13, at a suitably reduced price and, surely, the iPhone 13 mini. As for the iPhone SE, it will also be at an affordable price. Two other possibilities: the iPhone 12 and the iPhone 12 mini. The iPhone 12 is likely to stick around, but not the iPhone 12 mini. Not because it apparently hasn’t been as successful, but because it’s expected to come down to a price point barely above that of the iPhone SE, which would just be confusing.
Article translated from Forbes US – Author: David Phelan
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