Apple Watch Ultra: a reinforced watch for €999

An Apple Watch for adventure, exploration and endurance, that’s how Jeff Williams described the goals of the new “Ultra” watch. The first major change in this family since its creation.

The rumors that preceded this announcement were largely correct on its design. With this crown protector on the right, like sports watches or not (such as Panerai or G-Shock) and this larger digital crown that is easier to handle with gloves. On the other side is a new bright orange “Action” button which will see its function programmable, for example to launch Exercises or the Compass Waypoints and Start Point functions. New sports-oriented bracelets have been created with reinforced closures.

Its case is made of titanium, with an unprecedented dimension of 49 mm (compared to the 45 mm of the Series 7 and 8). The cellular connection is integrated by default, the GPS has been improved for new frequencies, as well as the power of the small speakers.

The new “Wayfinder” dial with its compass and its 8 complications can switch to red lighting at night by a movement on the digital crown

The autonomy is the most important on an Apple Watch with 36h announced then 60h thanks to future settings for the battery which will arrive in watchOS during the fall. An essential element since Apple also intends this watch for runners of long marathons and, more broadly, for all those who want to think outside the box.

Apple is also promoting this watch to divers with a new dedicated app – Oceanic Plus – which is a small dive computer on the wrist. The app will be helped by the large screen, more readable, brighter (2,000 nits, four times that of a recent MacBook and twice that of previous Apple Watches) and buttons that are easier to manipulate underwater . Apple limits the possibility of diving to 40 m (it speaks rather of recreational diving) but the watch can go up to 100 m.

The Ultra will be up for pre-order tonight, available September 23 and selling for $799 in the US but €999 in France, with a choice of 3 straps.

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