Apple wants even more sports in its programming (and services?)

On the side of current shopping, Apple is not content to make the sales and would continue to refine its sports programs with the NFL and reveals the details for the MLB. On the side of US Football, the NFL Sunday Ticket is awaiting a broadcaster and would make it possible to broadcast matches on Sunday evenings. According PuckNews, Tim Cook and Eddy Cue are said to have previously met NFL commissioner Rodger Goodell at the highly select Allen & Company Sun Valley Conference (the famous holiday camp) which took place at the beginning of July. Even if no information has filtered, such a meeting is obviously not trivial.

According to rumors circulating since April, an agreement between Cupertino and the NFL would be concluded but would still remain confidential at the request of the first. Note that the last holder of the rights (DirectTV) paid an average of $1.5 billion per year, and that Cupertino would then have invested around $2.5 billion, or even up to $3 billion to recover them. . The sum is a little more tidy than the $ 85 million for the streaming rights of the Friday Night Baseball.

And it is precisely baseball that will finally make its arrival on Apple TV+ in August. The release schedule has just been released and includes two matches per Fridayaccompanied by additional content and new exclusive programs such as Countdown to First Pitch for an overview of the week’s matches, and MLB Daily Recap. From August 5, it will be possible to see the Washington Nationals against the Philadelphia Phillies, followed by the Cincinnati Reds against the Milwaukee Brewers. On Friday, August 12, we can see the San Diego Padres face the Washington Nationals, followed by the Philadelphia Phillies against the New York Mets.

Remember that in addition to US Football and Baseball, Cupertino has already recovered Major League Soccer (MLS)making its service the official broadcaster of all matches and other content for a decade from 2023.