Apple threatens to fire employee after TikTok video

Apple employee Paris Campbell claims the company is threatening to fire her following a video she posted on TikTok in which she provides basic publicly available advice on what to do in the event of a theft of his iPhone. She has worked at Apple for six years now.

A help video on TikTok does not go unnoticed

The employee has nearly half a million followers on TikTok, with more than 17.7 million likes in total. Until a video emerged last week, she had never publicly identified as an Apple employee. Instead, she often shared her work as a comedian. There were also reaction videos to funny content posted on the app.

Last week, Paris Campbell responded to another person’s TikTok who said they had their iPhone stolen and received messages from the thieves threatening to sell their private information on the black market. The victim had tracked his iPhone with Apple’s Find My system and discovered that it was in China. The thieves tried to convince the victim to remove the iPhone from his Apple account in order to bypass the activation lock. It is strongly discouraged to do so, as it would make the device usable by anyone.

“I can’t tell you how exactly I know this information, but I can tell you that for the past six years I’ve been a certified hardware engineer for a certain company that likes to talk about fruit a lot”, the employee said in the video. It then details what the activation lock represents and invites the theft victim not to deactivate it. She also assures that the thieves could not obtain personal information.

Apple doesn’t really like that…

Then comes another video, posted a few days later. In it, the employee indicates that her manager called her to inform her that she violated Apple policy by publicly identifying herself as an employee of the company. However, company policy does not prevent employees from identifying themselves as such. It only asks them to preserve Apple’s image and reputation in their online presence.

Her manager told her that Apple doesn’t pay her to make TikTok videos and the employee totally agrees on that point. But she notes that she does it here for herself and to help users in her spare time. “Talking about your products and technology in general and how people can use it in their daily lives is what I do best”she says. “Maybe instead of scolding me, you should look at the comments and see how many people are thanking me,” she continues.

The story doesn’t say whether or not Apple fired Paris Campbell, the employee hasn’t given any information since her last video.

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