Apple requests ‘Reality One’, ‘Reality Pro’ trademarks ahead of AR headset launch

Apple has begun the trademark application process for a variety of “reality” names as it prepares to introduce its first augmented reality headset. Bloomberg reports that Apple-related companies have requested names such as “Reality One”, “Reality Pro” and “Reality Processor”.

Don’t expect the headset to show up as part of the iPhone 4 event on September 7th. The latest rumors generally point to a product launch of the headset in early 2023.

Apple’s interest in the “Reality” brand has been known since 2017, when Bloomberg first reported that Apple was working on “rOS” or realityOS. In 2019, Apple released a development framework named “RealityKit”, to help create augmented reality experiences.

Of course, there is no guarantee that Apple is using any of the trademarks offered, such as the names Reality One or Reality Pro. For starters, they haven’t been granted yet. However, you can see the logic. The AR headset would be Apple’s first product in space, hence Reality One.

Reality Pro is also viable, as the first-gen headset is said to be a high-end device — almost like a tech demo more than a mass-consumer product — with a hefty price tag of around $2,000, if not more. . The headset is expected to feature two super-high resolution displays, one for each eye, and a host of cameras and sensors.

The reality processor would naturally refer to the custom Apple silicon designed for the device. The chip is expected to be similar to the M2 chip seen in the 2022 MacBook Air. The info said the first-generation headset will also feature a special coprocessor to handle the imaging pipeline.

Apple’s first media event of the fall will take place on September 7, where it will announce its first batch of new products for the holiday season. The headset is not expected to make an appearance, although anything is possible as Apple will inevitably preview the headset months before its actual release. What we expect to see on September 7 is the iPhone 14 and Apple Watch Series 8 lineup. The headset will most likely be announced in the spring of 2023.


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