Apple reportedly expanding App Store ad placements by the end of this year

Earlier this year, Apple announced that it would expand its ad business by adding new ad slots to the App Store. Although details of when the new ad slots would be available to developers were uncertain at the time, a new CNBC report claims that Apple will put this expansion into action by the end of this year.

According to the report, some developers received an invitation from Apple on Tuesday for an online session focused on App Store advertisements. The invite says new “ad placements” in the iOS App Store will be available in time for “this holiday season.”

Eric Seufert, developer and founder of Mobile Dev Memo, shared an image of the invitation on his Twitter profile. Apple’s webinar is scheduled to take place on Wednesday, September 21.

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App Store Ads

App Store already has ads. Currently, developers can pay to promote their apps in the “Search” tab and also in search results. With the expansion announced by Apple, app developers will also have the ability to purchase ad space on the App Store’s “Today” home page, as well as on individual app pages.

Apple says it won’t allow developers to target a specific app when bidding for product detail ad placement. However, the company says ad suggestions will be “relevant” to each page, indicating that users are likely to see ads from direct competitors on app pages.

The move comes at a time when Apple is investing to increase its revenue from services. The company says App Store ads are a great opportunity for developers to promote their apps while protecting user privacy. However, as noted CNBCApple’s advertising business has also come under intense scrutiny, as the company has made it harder for third-party platforms to place ads in iOS apps.

Recent research has revealed that the iOS App Tracking Transparency feature has led to a 40% increase in the price of in-app purchases as developers lose profits on ads.

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