Apple launches new ‘Platoon for Artists’ app after 2018 acquisition

In 2018, Apple acquired a music industry startup called Platoon, which was co-founded by a former iTunes executive. Four years later, Apple launched a new “Platoon for Artists” app on the App Store, which it says will help emerging artists manage their careers with things like social following, reporting features , etc.

As a refresher, Platoon focuses on working with fledgling artists who are unsigned. For example, the company worked with Billie Eilish before she was signed by Interscope in 2017. Apple acquired the company in 2017 for an undisclosed amount. Platoon is regularly described as a company that “acts like a record label”, even though technically it doesn’t.

Since the acquisition, the company has continued to operate relatively independently. He still operates his own website and Twitter account, where he shares details about the artists he works with and upcoming events.

According sources, this app was officially released yesterday. It is currently not listed on the app store, but it is available for download with the direct link. It’s unclear whether Apple plans to release the app publicly or keep it unlisted at this time.

Once the app is downloaded and opened, you will be asked to sign in with Apple or Google login credentials. Unfortunately, you’ll need to be an existing Platoon user to do so, and if you try to log in without being one, you’ll be told that the app is currently invite-only.

Here’s how Apple describes the app: “Managing your career as an artist has never been easier. Platoon for Artists is your home for managing content, streams, revenue and more.

  • The best place for artists: Your new mobile one-stop-shop, created with artists in mind.
  • Promote: Share content to promote your new releases and past releases.
  • Analytics: See your stats and learn more about your fans across all platforms.
  • Earn: Review your monthly earnings in one place for your entire catalog.

Again, this app is not listed on app store but it is published under Apple developer account and can be downloaded through the direct link.

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