The long-awaited iPhone 14 is finally here, and while you can pre-order any smartphone in the lineup you want, it looks like Apple is hoping you’ll pick one of the two new Pro models.
The prolific Ming-Chi Kuo has just published the results of an investigation, which clearly shows thatApple has prioritized production of the Pro models of the iPhone 14 over the standard and less expensive models. Based on the results, the total order split for the two Pro models is around 85%. The numbers for the iPhone 14 are around 10%, and the percentage for the iPhone 14 Plus is less than 5%.
The lower order attribution percentage of the iPhone 14 Plus is understandable. The standard and Pro models of the iPhone 14 will arrive in stores or at home on September 16. However, the iPhone 14 Plus won’t be available until October, so it makes sense that Apple would focus production on the models that will arrive sooner. But what about the huge gap between the Pro models and the standard iPhone 14?
Latest offline pre-order survey for iPhone 14 series in China
1. The total order allocation for two 14 Pros is about 85%.
2. 14 Plus has the lowest order allocation (less than 5%).
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022
In this regard, Ming-Chi Kuo said that pre-orders for Apple’s high-end products have always been more popular in the early stages of release.
Real differences this year
However, this year the order allocation for the Pro models is higher compared to previous years. And, according to Ming-Chi Kuo, this perfectly reflects Apple’s new product segmentation strategy, which is to introduce major upgrades only on Pro models.
To tell you the truth, Kuo is right on this point. Yes, you can buy all the smartphones in the new lineup, but if you want all the latest features Apple has to offer — and as tech enthusiasts we always want all the new stuff — then you don’t really have to. choice, you have to opt for one of the Pro models and pay extra. In this way, Apple tips the scales in favor of the more expensive models, which allows it to make more profit.