Apple files several brand names for its future virtual reality headset

Apple has registered three trademark names that will likely be used for its first augmented reality headset.

Apple continues to lay the groundwork for the arrival of its first-ever mixed reality headset. According Bloombergis suggested by the filing of three brand names – “Reality One”, “Reality Pro” and “Reality Processor” – registered in the name of Apple in the United States, the European Union, the United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay.

The specialized media reports that these names could be used by the Cupertino company to designate its future mixed reality headset, whispered for early next year. To cover their tracks, the company headed by Tim Cook did not directly register these trademarks, but commissioned law firms to carry out this task. A process frequently used by Apple: in early June, trademark filings were also entered for the name “realityOS”.

A release scheduled for early 2023

For its part, Apple declined to comment on the registration of these trademarks which has not yet been approved. For the moment, there is no guarantee that future products will bear the names mentioned. Apple, which has not entered a new market sector since the release of the Apple Watch in 2015, intends to launch its first mixed reality headset early 2023.

According analyst Ming-Chi Kuo, it will be the most complex product ever created by the Californian company. The project is expected to disrupt the virtual reality industry. The high-end device will combine virtual reality and augmented reality technologies and should allow the Cupertino company to compete with Meta and his Quest Pro headset which is scheduled for release in early October 2022.

The most powerful virtual reality headset on the market

Apple’s headset should also focus its use on the consumption of multimedia content such as the broadcasting of sporting events (of which Apple has acquired several rights via its Apple TV + platform), virtual reality films and of course video games. Apple’s latest trademarks also hint that the device may have health-related functions.

According to Bloomberg, Samsung and other Apple rivals are also working on their own virtual and augmented reality systems. But Apple’s unisex headphones should nevertheless be, when launched, one of the most powerful and expensive models on the market. We are waiting for a homemade chip to match what Apple offers on its smartphones, Mac computers or even its latest tablets. Products that display a higher power than the rest of the market.

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