Apple has expanded its smartphone market share in China on strong iPhone 13 sales, despite a slowdown in the overall Chinese mobile market this year.
According to Strategic Analysis, 14 million smartphones were sold during the country’s annual “6.18” online shopping festival in June, down 25% year on year. Chinese brands such as Xiaomi, Oppo, and Vivo all saw significant drops in shipments, but iPhone sales remained relatively flat.
Apple outperformed its rivals, selling nearly 7 million iPhones during the festival, and the company was ranked first in revenue share across all major merchant platforms. “Apple has cemented leadership at the expense of Chinese brands,” the industry analyst firm said.
The market in China mirrors a global trend: According to a recent Canalys Report, global smartphone shipments fell 9% YoY in Q2 2022, yet Apple reached 17% market share, up 3% over a year. While Samsung also increased its share to 21% by the same amount, Chinese vendors Xiaomi, Oppo and Vivo all saw their market share drop to 14%, 10% and 9%, respectively.
The data shows surprisingly resilient iPhone 13 demand in China despite widespread supply chain issues and economic headwinds affecting the tech industry. Ming-Chi Kuo, analyst at Apple believes iPhone 14 demand is expected to maintain Apple’s momentum, especially given Huawei’s exit from China’s high-end 5G smartphone market, which Apple now dominates.
Overall, Apple’s position in the Chinese market appears to be good news for the iPhone 14, which is slated for launch in September. The lineup is expected to include the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max.