Apple and ads… these are not two words you often hear in the same sentence. To be fair, the Cupertino company has always prioritized user privacy over advertising revenue, a decision that has been met with both praise and criticism, depending on who you ask.
Anyway, Apple does use ads, but much less than most other tech giants. The App Store, the default News and Stocks apps all feature ads to some degree. It should be noted that they are significantly less intrusive than those found at Google, but they are present nonetheless.
However, ads are set to become a much bigger part of the Apple ecosystemand users may have to accept to bear more when they use their iPhone.
At least that’s what Bloomberg’s Mark Gurman thinks, a leading technology analyst and industry insider who boasts an impeccable track record for all things Apple.
In his Power On newsletter, Gurman states that ads should appear in a few other default Apple apps. He notes that the most likely candidates are Apple Books, Apple Podcasts and the Maps app. Nor does he expect thisthat Apple resume serving ads in third-party apps“. For now, at least.
Only in context of iPhone
According to Gurman, ads in the Apple Maps app could work the same way they currently do in the App Store. He gives the example of a sushi restaurant that decided to pay its dues to Apple. In exchange, the place would have a higher position in search results, when users type “sushi” for example.
In the Podcasts and Books apps, paying publishers could see their works displayed more prominently in search results. Similar mechanisms are being studied for Apple TV+. It will be interesting to see how Apple, the staunchest proponent of piracy and a clean user interface, will make ads work in the context of the iPhone.