If you’ve ever watched the video showing Steve Jobs’ full announcement of the original iPhone on January 9, 2007 at MacWorld, you’ll feel the electricity that emanated from the live audience. Anyone lucky enough to be at the Moscone Center that day has probably told their grandchildren many times that they were there when the ultimate consumer product was first introduced for all to see.
It’s hard to believe that more than 15 years have passed since that day, and while Apple’s current CEO, Tim Cook, isn’t a bad host, no one could captivate an audience with humor, promotion and excitement like Steve Jobs and leaving an audience on the edge of their seat. Unfortunately, due to COVID-19, Apple has in recent years had to announce new iPhone models (the iPhone 12 and iPhone 13 lines) only on streaming video, without a live audience.
Yes, Apple has done a masterful job — as has Google — of creating engaging videos that grab the attention of audiences watching the event live or on-demand. But if Bloomberg’s Mark Gurman did his research, Apple may have dropped a hint that it will showcase the iPhone 14 lineup in front of real people inside the Steve Jobs Theater.
In his weekly Power On newsletter published this weekend, Mark Gurman points out that the announcement expected on September 7 will take place on a Wednesday, which is unusual for Apple.
Mark’s explanation of why Apple would choose what he calls “an atypical day for Apple product launches” makes sense. He explains that the company wanted to leave the Tuesday following Labor Day as a travel day for media and other guests traveling to Cupertino for the event. It could mean a frenzied return of the press to the Steve Jobs Theater.
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In other words, it looks like Apple will once again allow a live “audience” in the Steve Jobs Theater to witness the launch of the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max , the 6.1-inch iPhone 14 Pro and the 6.7-inch iPhone 14 Pro Max. Gurman concludes thatApple will continue to use video to showcase new products and features onlinebut that she will also show them on a giant screen to those present.
The early announcement and release of its most popular device could be huge for Apple and its investors. During the company’s fourth fiscal quarter (which ends at the end of next month), Apple will be able to include an additional week of iPhone 14 sales for the 3-month period. Gurman points out that Apple faced a tough comparison to last year’s fiscal fourth quarter. For this quarter of last year, Apple had recorded a growth of 29% of its turnover.
Analysts have already raised their estimate of Apple’s fiscal fourth quarter revenue to $89 billion. That figure would far exceed the $83 billion in revenue Apple reported for the same quarter last year.
Another event in October
Along with the new iPhone models, we expect Apple to release three new Apple Watch models, including an expensive and rugged Pro model and the inexpensive Apple Watch SE (2022). In October, Apple is expected to introduce a new entry-level iPad that could include a USB-C port instead of a Lightning port, and a few other changes. During the same event, we should also see Apple announce the latest iPad Pro series, with the 12.9-inch model once again sporting a mini-LCD display.