Apple and Sunday Ticket fate to be determined by fall, NFL commissioner says

A decision on a new streaming service for the National Football League Sunday Ticket is coming sooner rather than later. The NFL commissioner said in an interview that a decision will be made in the fall, just in time for the new season. Could Apple make the deal as the exclusive streaming service for the NFL Sunday Ticket?

I definitely believe we’re going to move to a streaming service. I think it’s better for consumers at this point.

NFL Commissioner Roger Goodell

According CNBC, Amazon, Apple and Disney have all made bids to become the NFL’s exclusive Sunday Ticket streaming service. DirecTV currently has the rights to the NFL Sunday Ticket but is not renewing after the 2022-23 season.

Sunday Ticket is the only way for fans to watch live NFL games on Sunday afternoons outside of what’s shown in their local markets on CBS and FOX. DirecTV paid $1.5 billion for annual rights. The NFL now wants more than $2 billion a year, CNBC reported.

The commissioner also confirmed that the league is launching its own streaming service, NFL+, this month. Although we don’t have any details yet, it’s still in its early stages and should evolve over time.

Apple is already in sports

Apple has already dipped into sports with its Major League Baseball Friday Night games on Apple TV+. The service also recently announced its exclusive streaming deal for Major League Soccer matches; however, this requires a separate subscription to view. Apple’s MLS subscription service will begin in 2023 and last until 2032.

Would you watch the Sunday Ticket matches on Apple TV+?

What do you think of Sunday Ticket possibly coming to Apple TV+? Would you like to watch?

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