advertising is coming in 2023

From 2023, the application Maps ofApple will include advertising. The American firm wants to make its app more profitable.

According to the figures released by the Cupertino giant, Apple Plans generates an annual turnover of approximately 4 billion dollars. In the next few years, the company wants to increase it further to exceed 10 billion dollars.

To achieve the desired objective, Tim Cook’s firm will integrate advertising into its Maps navigation application. The American company explains that the application will retain its pleasant user experience.

Starting next year, brands will be able to purchase advertising space on Apple Maps. The ad will be placed at the top of the results when a query related to their business is entered. Thus, they will be able to have more customers on their physical or virtual store.

Such a feature would likely work similarly to search ads in the App Store. For example, a Japanese restaurant could pay to be ranked at the top of local listings when users search for Sushi. », indicates Mark Gurman, the journalist of Bloomberg. The concept would be the same as that used by Yelp, he adds.

let’s remember that Google Mapsone of the competitors of Plans, already includes advertising on the application.

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