advertising in the Microsoft Store

If a few days ago we told you that Microsoft was adding advertising to Outlook on Android, it is now the turn of the Microsoft Store for Windows 10 and Windows 11. Those of Redmond want to strengthen their advertising activity at all costs. They started with MSN and continued with free services like Outlook, and now they’re coming to your app store.

Microsoft already announced with the launch of the new store that developers could advertise their apps. Several months after the launch of the Microsoft Store, those in Redmond began testing this feature.

Advertising is coming to Windows 10 and Windows 11 Microsoft Store

How these ad placements work follows in the footsteps of the Apple App Store and Google Play Store. When performing a search, the Microsoft Store will first show advertised apps with the tagline “Ad” in their listing.

At the moment, the feature is in the testing phase and only developers who have already published applications in the Microsoft store can participate. In addition, they must complete a form to be invited to the test program.

Picture: Microsoft

In this way, developers will be able to buy advertising via keywords to highlight their application. For example, Unigram could buy the term “Telegram” on the Microsoft Store to promote its application and encourage users to download this application instead of the Telegram Desktop client.

The feature started testing with Insiders in the Dev channel, starting with Build 25188. However, we’ll have to wait a few months before we see any announcements in the Windows 10 and Windows 11 app stores.

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