25% of Netflix subscribers plan to leave the service, Apple TV+ ranks bottom of the list of most used streaming videos

Netflix has already lost 1.2 million subscribers in the first two quarters of 2022. As the company hopes to add a million new users with its new ad-supported tier, a survey shows that one Netflix user on four plans to cancel its subscription this year. Here’s what that could mean for other streaming services, such as Apple TV+.

Comments surveyed 1,000 Americans to assess their streaming habits in 2022. According to the report, the average American subscribes to four streaming platforms.

Netflix is ​​still the most popular streaming service with nearly 4 in 5 Americans (77%) currently subscribing to the platform. Additionally, 70% say they use Netflix the most, followed by:

  • HBO Max: 9.91%;
  • Disney+: 6.18%;
  • Peacock: 4.25%;
  • Hulu: 3.86%;
  • Apple TV+: 2.70%;
  • Paramount+: 2.70%.

That said, of all Netflix subscribers, 25% plan to cancel their subscriptions. Of those considering leaving the streaming service, two-thirds say rising costs are one of the reasons.

According to the survey, Netflix has the highest average cost among the eight most popular streaming services in the United States. The other big complaint from Netflix users is twofold:

  • 1 in 3 respondents said Netflix no longer had the shows they wanted to watch;
  • 30% said they use other streaming services more.

Finally, the survey shows the percentage of subscribers for each of the most popular streaming services:

  • 78% subscribe to Netflix;
  • 46% are Disney+ subscribers;
  • 42% subscribe to HBO Max;
  • 33% subscribe to Peacock;
  • 26% subscribe to Hulu;
  • 22% subscribe to Apple TV+;
  • 5% subscribe to Hulu;
  • 5% are Amazon Prime subscribers.


Although Netflix fears losing more subscribers, it is still the most popular streaming service with a 70% share of the overall subscriber market. For a deeper comparison, HBO Max has a 10% share of this market.

For Apple TV+, there’s always room for growth. Apple bundles this streaming service with all Apple One subscription options. Moreover, its award-winning catalog is only $4.99, which becomes more attractive than ever.

You can view the full study here.

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